Website SEO

Abstract UX metric icons illustrating advanced user experience measurement concepts

Beyond Page Speed: Advanced Metrics for Measuring User Experience in January

  Page speed has long been a critical performance indicator for websites, but in 2026, delivering a top-tier user experience requires a deeper analysis. While loading time still matters, it’s only one part of the user experience (UX) equation. In the new year, businesses that want to stay competitive should look beyond speed and evaluate …

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Website audit and goal-setting workspace with laptop, checklist and desk setup

New Year, New Conversions: A 2026 Website Goal-Setting and Audit Checklist

As 2026 kicks off, it’s time to align your website with your business goals and ensure your digital presence is driving real results. Your website is more than just an online brochure — it’s a powerful lead generation and sales tool that should evolve with your company. If your website hasn’t been reviewed or updated …

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October website security check on laptop with cybersecurity scan results to prevent Q4 cyber threats.

October Website Security Check: Guarding Against Cyber Threats in Q4

As the final quarter of the year begins, businesses often find themselves focusing on sales goals, end-of-year marketing strategies, and preparing for the busy holiday season. Unfortunately, Q4 is also one of the most vulnerable times for website security. Cybercriminals know that companies are handling increased web traffic, payment processing, and data management — making …

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Launching New Local Service Pages

Why September is Ideal for Launching New Local Service Pages

As the summer winds down and the fourth quarter looms on the horizon, September presents a unique window of opportunity for businesses to grow their online visibility. One of the most effective ways to capitalize on this seasonal shift is by launching new local service pages. Whether you’re targeting neighborhoods around Indianapolis or expanding into …

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SEO Health

End-of-Summer Digital Checkup: Is Your Website Fall-Ready?

As summer draws to a close, it’s the perfect moment for Indianapolis businesses to conduct a digital checkup and ensure their websites are ready for the busy fall season. Fall often brings increased consumer activity, new marketing opportunities, and a fresh wave of potential customers searching online. If your website isn’t optimized and prepared, you …

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Local SEO

Essential SEO Tips to Boost Your Indianapolis Business in Late Summer

As summer winds down and late summer approaches, it’s the perfect time for Indianapolis businesses to refocus their digital marketing efforts—especially SEO. With more people settling back into routines and planning for the upcoming fall season, your website’s search engine performance can have a significant impact on attracting local customers and driving sales. To help …

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SEO services

Understanding SEO: How Our Services Improve Your Online Visibility

Having a beautiful, functional website is essential—but without visibility, it won’t deliver the results your business needs. That’s where SEO comes in. At Indianapolis Website Design, we offer SEO services designed to increase your online visibility, attract qualified traffic, and help your business grow. But what exactly is SEO, and how do our services make …

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user holding a smartphone while interacting with a location-based website interface.

Boosting Local SEO with Effective Web Design: Guide for Indianapolis Companies

For businesses in Indianapolis, having a website isn’t enough—you need a strategic digital presence that attracts local customers and keeps them engaged. That’s where the intersection of local SEO and effective web design becomes critical. Your site’s design doesn’t just impact aesthetics; it plays a direct role in how well you rank in local search …

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responsive website using both voice and touch commands on multiple devices—laptop, smartphone, and smart speaker—set against a sleek, digital workspace.

Website Trends for Summer 2025: Stay Ahead of Your Competition

As the digital landscape evolves rapidly, staying ahead of web design trends isn’t just a luxury—it’s a necessity for any business wanting to stand out online. For businesses in Indianapolis and beyond, having a website that reflects current design trends while offering peak performance can be the edge that sets you apart from your competitors. …

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Page Speed Score

Speed Matters: Why Website Load Time Impacts Your Sales More Than Ever | How Page Speed and Site Speed Affect Your Loading Page

In today’s fast-paced digital marketplace, the speed at which your website loads can make a critical difference in converting visitors into customers. As users demand instant access to information, even the slightest delay in website load time can result in lost sales and diminished user experience. With Google placing increasing importance on site speed for …

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