A logo that works everywhere you do.

A good logo is simple enough to recognize at a glance and clear enough to read at any size. It has to look right as a tiny icon in a browser tab, on a business card, on a yard sign and on the side of a van. That’s why we test it small, in one color and on dark and light backgrounds before calling it done. Clever details that vanish at small sizes don’t make the cut.

Color and type do a lot of the work. Colors set a mood and help you stand apart from competitors in your field. The typeface should match your business’s personality and stay readable in print and on a phone screen. Some businesses suit a wordmark, just the name set in a strong typeface. Others need a symbol or a combination of both. We talk through which fits you, and our guide to small business brand identity covers how the pieces fit together.

We often design logos alongside a new website, and that’s when it pays off most. The logo’s colors and type carry through to the buttons, headings and layout, so the whole site feels like one business. Your favicon shows in browser tabs and some search results, and a consistent logo on your website and Google Business Profile helps customers recognize you on Google and Google Maps. If you’re rebranding, see our notes on a rebrand and website redesign.

Your logo is yours. You get the final files and full ownership, so you can print it, stitch it or hand it to a sign shop without asking us. Our logo file formats guide explains which file to use where. We’re a small local team in downtown Indianapolis, here since 2009, and we reply within 24 hours. Pricing comes as a clear written quote after a free review, so you know the cost before work starts.