Home / PPC Management / Call and Lead Tracking
Know which ads make your phone ring.
We set up call and lead tracking for your ads, so Google, Microsoft and Meta count real calls, forms and bookings, not clicks.
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Most ad accounts can’t tell a customer from a click.
- The dashboard says conversions are up. The phone says otherwise. When tracking counts page views and phone taps, or misses calls entirely, nobody knows which ads earn their keep, and the bidding chases the wrong people.
- Calls from ads not counted
- Conversions that aren’t leads
- No idea which ads booked jobs
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What our call and lead tracking setup covers
Calls from your ads
Calls placed straight from your ads are counted as conversions, so you see which campaigns make the phone ring.
Calls from your website
Visitors who click an ad and then call the number on your site are counted too, not lost.
A minimum call length
Short calls, hang-ups and wrong numbers don’t count. We set a sensible length and check it against your real calls.
Forms and bookings
Only sent forms and confirmed bookings count, never someone who opened the page and left.
The right conversions in charge
Real leads guide bidding in Google Ads, Microsoft Ads and Meta. Soft signals like phone taps are kept out of it.
Booked jobs sent back
Where your setup allows it, leads you mark as booked go back to the ad platforms, so they learn from customers.
PPC call and lead tracking, explained
Call and lead tracking setup is the work of making your ad accounts count real leads: calls, sent forms and bookings. It is included in every PPC engagement we take on, across Google Ads, Microsoft Ads and Meta. Without it, an account optimizes for whatever is easiest to count, which is usually clicks or page views. Our guide to what counts as a conversion explains why that matters so much for automated bidding.
Calls get special care, because they are the main lead for most local businesses. We track calls from your ads and calls from your website after an ad click, with a minimum call length so short calls don’t count. Your main business number stays on your Google Business Profile and in your listings. Our call tracking guide walks through how it works.
Tracking on the website itself, like tap-to-call buttons, form thank-you pages and analytics events, is covered on the web design side in our guide to tracking calls and leads from your website. Where you keep a record of which leads became jobs, we send booked jobs back to the ad platforms where possible, so the bidding learns from customers, not just inquiries.
You own the ad accounts and pay the platforms directly for ad spend. Agreements are month to month, and there are no prices on this page. Start with a free PPC review, and we reply within 24 hours. You get a clear written quote before any work starts. We never promise a number of leads or a cost per lead.
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How it works
Free PPC review
Tell us about your ads and your business. We reply within 24 hours.
Written quote
You get a clear written quote before any work starts, with tracking setup included.
Tracking in place
Calls, forms and bookings are counted, and each monthly report shows spend, leads and cost per lead.
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Call and lead tracking guides
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Call and lead tracking questions
Do you set up call tracking for my ads?
Yes. Call and lead tracking setup is included in our PPC management. Calls from your ads and from your website after an ad click are counted as conversions, with a minimum call length so short calls don’t count.
Can you show which ads brought calls?
Yes, at the campaign level in your ad accounts. Your monthly report covers spend, leads and cost per lead, so you can see where the calls and forms are coming from.
Can you fix my broken conversion tracking?
Yes. If you already run ads, we work with the account you have, set real calls, forms and bookings as the conversions that count, and remove or demote the ones that don’t.
Will tracking numbers mess up my Google listing?
They shouldn’t. Your main business number stays on your Google Business Profile and in your listings. Tracking applies to your ads and website, not your core listings.
Let’s count the calls that pay the bills.
Free review. No pressure. We reply within 24 hours.