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PPC reports that show cost per lead.
Each month you see three numbers that matter: what you spent, how many leads came in and what each lead cost. Your ad accounts stay yours throughout.
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Most PPC reports bury the one number you need.
- Pages of impressions, clicks and colorful charts, and still no clear answer to what it cost to win an enquiry. A report that can’t tell you that is not doing its job.
- Charts with no leads in them
- No idea what a lead costs
- Calls nobody counted
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What our monthly PPC reporting covers
Spend
What was spent on the ads we manage that month, taken from your own ad accounts.
Leads
The calls and forms recorded by the call and lead tracking we set up for your ads.
Cost per lead
Spend divided by leads, measured after the month ends. Never a figure we promise in advance.
Your accounts, open to you
Your business owns the ad accounts, so you can sign in and check any number yourself.
Tracking comes with it
Call and lead tracking setup is part of our management, so the lead count has something real behind it.
Included, month to month
Reports come with management. Agreements are month to month, with a written quote up front.
PPC reporting, explained
PPC reporting is how you find out what your ads did with your money. Our monthly report sticks to three numbers: spend, leads and cost per lead. Spend comes from your own ad accounts. Leads come from the call and lead tracking we set up as part of managing your ads. Cost per lead is one divided by the other, measured after the fact. Our guide to PPC metrics explains why those three tell an owner more than clicks or impressions.
Your business owns its Google Ads, Local Services Ads, Microsoft Ads and Meta ad accounts, and pays the platforms directly for ad spend. So the report is never the only place to look. You can sign in to any account and see the full detail, from search terms to billing, whenever you like. If you want an easy way to check our work, the guide on whether your Google Ads are working sets out a ten-minute monthly routine.
We don’t promise a cost per lead, a number of leads or a return on ad spend, because the auction, your competitors and the season all play a part. What we can promise is an honest count each month. Reporting is included in our PPC management, agreements are month to month, and pricing is a clear written quote after a free PPC review.
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How it works
Free PPC review
Ask for a free PPC review and tell us about your ads. We reply within 24 hours.
Written quote
Before anything begins, you receive a written quote that spells out the work.
Monthly reports
Each month you see spend, leads and cost per lead, and keep full access to your own accounts.
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PPC reporting guides
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PPC reporting questions
What is in your monthly PPC report?
Spend, leads and cost per lead for the ads we manage. For more detail, you can sign in to your own ad accounts at any time, because they belong to your business.
Will I see calls and forms, not just clicks?
Yes. Leads in the report are the calls and forms recorded by the call and lead tracking we set up, not clicks. Cost per lead is worked out from those leads.
Can I see my ad accounts myself?
Always. Your business owns the accounts and pays the platforms directly for ad spend. We are added as managers, so you can check any number, or remove our access, whenever you like.
Do you promise a cost per lead?
No. Cost per lead depends on your market, competitors, season and budget. We report the real number each month and never promise a cost per lead, a lead count or a return on ad spend.
Know what each lead costs.
Free review. No pressure. We reply within 24 hours.