Home / PPC Management / PPC by Industry / Cleaning Company PPC
Cleaning ads that book regular clients.
Google Ads, Local Services Ads and Facebook ads for Indianapolis house and commercial cleaning companies. Month to month, your accounts, written quote after a free review.
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One-time price checks when you need regulars.
- Many cleaning inquiries ask for a single price and then disappear. Without separate campaigns and forms that ask about size and frequency, it’s hard to tell a weekly client from a one-off shopper before you spend an hour quoting.
- Price shoppers, not regulars
- Quote requests with no details
- Office and home leads mixed up
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What cleaning company PPC covers
Residential and commercial split
Homes in one campaign, offices and commercial sites in another, each with its own keywords, ads, budget and landing page.
Recurring vs one-time
Different ads for weekly or biweekly service and for deep, move-out or post-construction cleans, so you can weigh what each brings in.
Forms that qualify job size
Booking and quote forms that ask for bedrooms, bathrooms and home size, or office square footage and how often you’d visit.
Local Services Ads
Where Google offers house cleaning in your area, help with the profile and the background and insurance checks Google requires.
Call and form tracking
Calls, quote requests and bookings tracked by campaign, so spend can move toward the ads that bring steady clients.
Meta and Microsoft
Facebook and Instagram ads for nearby households, and Microsoft Ads for office managers searching on Bing at work, where they fit.
How we approach PPC for cleaning companies
Indy Blitz manages pay-per-click advertising for house cleaning and commercial cleaning companies across the Indianapolis area: Google Search, Local Services Ads, Meta and Microsoft Ads, plus landing pages and call tracking. You own the ad accounts and pay the platforms directly for ad spend. Agreements are month to month, and pricing is a written quote after a free PPC review. The aim is more of the clients you actually want.
A homeowner looking for a house cleaner and an office manager looking for a janitorial service want different things. The homeowner wants trust, a fair price and someone who shows up on the right day. The office manager wants evening schedules, proof of insurance and one invoice a month. We keep the two in separate campaigns with their own landing pages, so neither one lands on a page written for the other.
Recurring clients are usually worth more over a year than one-time deep cleans, but move-out and spring cleaning searches can fill gaps in the schedule. Demand often rises in spring, around moving season and before the holidays. Booking forms that ask for size and frequency help you quote quickly and spot good fits early. Our guide to PPC lead quality covers more ways to filter weak inquiries.
We track calls, forms and bookings back to each campaign so budget follows the ads that bring steady work. We don’t have a cleaning company PPC client example to share yet, we won’t invent one, and we never promise a cost per lead or a set number of bookings. For organic search and the map, see cleaning company SEO, or start with our PPC management overview.
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How it works
Free PPC review
Residential, commercial or a mix? Name the towns you cover. Expect a reply within 24 hours.
Quote before work
Pricing in writing up front, with ad spend paid by you to the platforms.
Build and track
Campaigns, booking pages and tracking set up in your accounts, with monthly reports on spend, leads and cost per lead.
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Cleaning company PPC questions
Do Google Ads work for cleaning companies?
They can, when campaigns separate homes from offices and recurring from one-time work, and when forms collect enough detail to quote. Results depend on your area, budget and follow-up speed. We don’t promise a number of bookings or a cost per lead.
Should we advertise residential or commercial cleaning?
Whichever you want more of, and ideally not in the same campaign. Residential searches are often from phones and want a quick quote. Commercial buyers compare schedules, insurance and contracts, and often search during work hours.
Are Local Services Ads available for house cleaners?
Google offers a house cleaning category for Local Services Ads in many U.S. areas, but availability depends on location and service type. Businesses have to pass Google’s background and insurance checks before ads can run.
Who pays for the ads?
You do, directly to Google, Microsoft or Meta, in accounts that belong to your business. Our management is separate, month to month, and priced in a written quote after a free review.
Let’s book more weekly cleans.
Free review. No pressure. We reply within 24 hours.