Home / PPC Management / Microsoft Ads
Bing ads that build on what works.
We bring your working Google Ads campaigns to Microsoft Ads, adjust them for Bing, track calls and forms, and report monthly. Your account, your card, month to month.
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Copying Google campaigns to Bing is easy. Making them pay is not.
- An import takes minutes. Left alone, it can carry over budgets and bids that don’t fit Bing, switch on placements that rarely call, and run with no tracking at all.
- Missing the people who search on Bing
- Imported campaigns nobody checked
- No idea which Bing clicks called
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What our Microsoft Ads management covers
Import from Google Ads
Your proven Google Search campaigns brought into a Microsoft Advertising account in your business’s name, instead of building from scratch.
Adjusted for Bing
Budgets, bids, locations and ad schedules set for Bing’s own volume and auction, not copied blindly from Google.
Placement review
Search partners and audience placements checked and limited where they bring clicks but not calls.
Call and lead tracking
Microsoft’s conversion tag and call and form tracking set up before launch, so Bing is judged on real leads.
Landing pages
Focused pages with one clear next step, shared with your Google campaigns where that makes sense.
Monthly reports
A plain-English report on spend, leads and cost per lead from Bing, next to your other platforms.
Microsoft Ads management, explained
Indy Blitz manages Microsoft (Bing) Ads for Indianapolis area businesses whose Google Ads Search campaigns are already tracked and working. We import those campaigns, adjust them for Bing, set up call and lead tracking, and report each month. Your business owns the Microsoft Advertising account and pays Microsoft directly for clicks. Agreements are month to month, and pricing is a clear written quote after a free PPC review.
Microsoft Advertising shows search ads on Bing and partner placements, including Yahoo, AOL and Microsoft Copilot, and Bing is the default search in many Windows and Edge setups. Our guide to what Microsoft Advertising is covers where the ads show and what to check after an import. That means some of your customers search there without ever choosing Bing, and your Google ads never reach them.
We usually suggest adding Bing second, not first. Google has far more searches, so it is where you learn which keywords and ads bring calls. Once that works, Bing can reach extra searchers for modest setup effort. Our comparison of Microsoft Ads vs Google Ads explains why, and our Indianapolis PPC management covers Google, Local Services Ads and Meta too.
We will be straight with you. No one can honestly promise a cost per lead, a number of leads or a return on ad spend from Bing, and we never do. Results vary by trade and area. What we promise is a careful setup, real tracking and honest monthly reports. Ask for a free review, and we reply within 24 hours.
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How it works
Free PPC review
Ask for a free review. We reply within 24 hours, then send a clear written quote before any work starts.
Import and adjust
Working Google campaigns brought over, then budgets, bids, placements and tracking set for Bing.
Manage and report
Month to month, we trim waste and report on spend, leads and cost per lead from Bing.
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Microsoft Ads guides
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Microsoft Ads questions
Do you manage Bing ads?
Yes. We manage Microsoft Advertising, which used to be called Bing Ads, as part of our PPC management. The account stays in your business’s name.
Is Microsoft Ads worth adding to Google Ads?
Often, once your Google Search campaigns are tracked and working. Bing reaches extra searchers with modest setup. Your own tracked leads decide whether it stays.
Can you copy my Google campaigns to Bing?
Yes. We import them with Microsoft’s Google import tool, then adjust budgets, bids, locations, placements and tracking for Bing instead of leaving them as copies.
Who pays Microsoft for the clicks?
You do, with your own card on your own account. We manage it month to month, and our fee is a clear written quote after a free review.
Let’s see if Bing pays off for you.
Free review. No pressure. We reply within 24 hours.