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Roofing ads for homeowners ready to hire.
We manage Google Ads, Local Services Ads, Meta and Microsoft Ads for Indianapolis roofers, with separate campaigns for repairs, replacements and storm damage.
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After a hailstorm, the ad auction gets crowded fast.
- Out-of-town crews and lead sellers pile into the same searches after a storm, and click costs jump. A campaign with no storm plan either overspends or vanishes, and leads from renters and window shoppers fill the inbox.
- Storm chasers in the same auction
- Leads from renters and browsers
- Budgets with no storm plan
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What roofing PPC covers
Repair campaigns
Leak and missing shingle searches in their own campaign, with call ads for homeowners who need someone out this week.
Replacement campaigns
Roof replacement and new roof searches sent to a landing page that explains materials, the estimate visit and your warranty where you offer one.
Storm damage campaigns
Hail and wind damage ads ready to switch on after a storm, with a spending ceiling agreed in advance so you stay in control.
Qualifying questions
Forms that ask whether they own the home, their ZIP code and whether an insurance claim is involved, so you know what each lead is.
Local trust in the ads
Location and call details plus ad text that makes clear you are based here, which sets you apart from crews who leave when the storm work dries up.
Meta ads, used carefully
Facebook and Instagram ads in neighborhoods hit by a storm, with photos of your own roofs and a form that screens for homeowners.
Google Ads and Meta for roofers
Indy Blitz manages paid ads for roofing contractors in Indianapolis and the nearby suburbs. We set up and run Google Search, Local Services Ads, Meta and Microsoft Ads, with landing pages and call and lead tracking. Agreements are month to month, you own the ad accounts and pay the platforms directly, and pricing is a written quote after a free review.
Roofing demand comes in three shapes. Repairs are urgent and fairly small. Replacements are big, planned jobs, usually after a few estimates. Storm damage arrives all at once after hail or high wind, often with an insurance claim attached. Each gets its own campaign, ads and landing page, so a homeowner with a leak doesn’t land on a page about a full tear-off. Search budgets can rise for a few weeks after a storm, then settle once the rush passes.
Storm chasers and lead sellers crowd the auction, and you can’t keep them out. You can stand apart with clear local details, reviews from nearby homeowners and a landing page that shows where you are based. Are Facebook roofing leads any good? They can be, but they usually come earlier in the decision than search leads, so the form asks about home ownership and insurance. Our guide to PPC lead quality covers how to judge them.
Local Services Ads are also open to roofers who pass Google’s screening, with requirements that vary by location. We track calls and form leads, so monthly reports show spend, leads and cost per lead. We don’t have a roofing PPC example to publish yet, and we won’t promise a lead count. For organic search, see roofing SEO. Start with a free PPC review, and we reply within 24 hours.
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How it works
Free PPC review
Tell us the roofing work you want more of and where you install. We reply within 24 hours.
Written quote
A clear written quote for management, plus an agreed storm budget ceiling. Ad spend is paid by you, directly.
Month to month
Campaigns run in your own accounts, with monthly reports on spend, leads and cost per lead.
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Roofing PPC questions
Do Google Ads work for roofers?
They can, when repairs, replacements and storm damage run as separate campaigns with matching pages and forms that screen leads. We judge them by inspections and signed jobs, and never promise a cost per lead.
How do roofers avoid storm-chaser competition in ads?
You can’t block competitors from bidding, but you can stand out: local details and reviews in the ads, tight targeting to the towns you serve and a page that shows you are based here. A preset storm budget keeps costs from running away.
Are roofing leads from Facebook any good?
Some are. Facebook leads tend to be earlier in the decision than search leads, so we ask about home ownership, ZIP code and insurance on the form and follow up fast. Results vary, and we track them separately from search.
Do you have roofing PPC results to share?
Not yet. We have no roofing ad results to publish and won’t invent any. We will explain how your campaigns would be set up and tracked.
Let’s get your roof ads storm ready.
Free review. No pressure. We reply within 24 hours.