Dental ads that respect patient privacy.

Indy Blitz manages pay-per-click advertising for dental practices around Indianapolis: Google Search ads, Local Services Ads, Microsoft Ads and carefully limited Meta ads, plus landing pages and call tracking. The ad accounts are owned by your practice, you pay the platforms directly for ad spend, and agreements are month to month. Pricing is a written quote after a free PPC review.

Health advertising has extra rules. Google’s healthcare and medicines policy limits certain claims and treatments in ads, and Meta restricts detailed targeting based on health topics and limits how health-related data can be used for ads. In practice, dental ads should talk about services, convenience and booking, and never imply anything about the viewer’s own health. We write within these policies, and your practice approves the copy before launch.

Tracking needs a closer look on health sites. The HHS Office for Civil Rights has published guidance on the use of online tracking technologies by HIPAA covered entities and business associates, and parts of it were later set aside by a federal court, so check the details with your compliance advisor. Our approach is simple: no patient health information goes to ad platforms. We track that a call or appointment request happened, not why. Our Meta Pixel and Conversions API guide explains what these tools send.

Campaigns work best split by service. Emergency searches are urgent and phone-first, implant and cosmetic searches involve more research, and new patient searches often hinge on insurance and location. Demand for checkups tends to pick up near the end of the year, when people use remaining benefits. We don’t have a dental PPC client example to share yet, we won’t invent one, and we never promise a cost per patient. For organic search, see dental SEO or our PPC management overview.